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KAPSLY Blog

Kaplsy delivers insights for entrepreneurs and Service Providers, offering tips, analysis and knowledge about the startup ecosystem, service for equity, venture studios, alternative funding options and sustainable business building.
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Posts about:

3. Market validation & Testing

Showcase autonomyo: Faster progress without funding

Getting a complex medtech and digital health product to market usually takes a lot of time and capital. Autonomyo was able to accelerate this process and even do this without capital. An example that many startups can follow with the solution from KAPSLY.

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get ready for service for equity

How startups can prepare for service for equity investments.

Did you know that the value of sweat equity in the USA equals 1.2 times their GDP, which is over 20 trillion USD1? I was stunned when I read that.

The market for service-for-equity is probably not so big (yet). But it is definitely a serious option to get the resources you need to build a business. It is much more direct than fundraising and finding investors because here you can take the direct route. You can read a lot about fundraising and find programs that guide you through it. But what about service-for-equity and finding the right service investor? Not much on that.

So keep on reading if you consider this option to build your startup.

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Why start-ups should think about bookkeeping and HR from day one?

It is a legal requirement for start-ups to deal with topics, accounting, and HR. What working with a partner for bookkeeping and HR does is to enable start-ups to have an optimal administrative setup and access to expertise in line with their needs. For this, the outsourcing partner must be as agile as the start-up itself.

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What is brand identity design?

As a business owner when you are starting a new brand, here's what an obvious to-do list can look like: you need a product or service, a name for your brand, a logo & a website. While these are solid foundations to build your brand, these are just the beginning of a never-ending road to building your brand.

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How to avoid dead equity

How to avoid dead equity

Why do cofounders usually start to fight? Either because they can not agree on how to split equity in the beginning or later when a cofounder leaves prematurely. The former can be solved over a long weekend usually. The latter can lead to costly legal battles and the ruin of your company.

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Service for equity as alternative for traditional funding

Is Service-for-Equity an effective alternative to traditional funding?

As a Startup ourselves we know that (Startup) life can be challenging during the bootstrapping period. Startups who are looking for funding need to prove their business model before talking to investors, usually by getting user traction or some kind of market validation.

That means either investing a lot of their own time or finding supporters to accelerate the process. Assuming that finding and compensating potential cofounders, supporters, freelancers or other service providers is simple and realistic, is it also more effective than receiving traditional money investment, especially in the early phase?  

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How to split equity in a fair and efficient way?

Splitting equity is often a neglected topic and done at the last minute. However, it provides an important foundation for the success of your company, so I have asked myself if there is one formula that would allow everyone to get it right.

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