KAPSLY Blog English

5 Common Pitfalls in Analysing the Healthcare Market

vincent@kapsly.com (Vincent Irrling) — Mon, 10 Aug 2026 18:11:39 GMT

Navigating the healthcare market is a complex endeavor, especially for HealthTech founders who are often more familiar with the technical aspects of their innovations than the intricacies of market dynamics. Understanding the potential pitfalls in market analysis can be the difference between success and failure. Here, we explore five common mistakes that can derail your efforts and how to avoid them.

Creating Customer Value: The PURSE Model for HealthTech Success

vincent@kapsly.com (Vincent Irrling) — Mon, 10 Aug 2026 16:25:33 GMT

For HealthTech startups it is not very straightforward who their customers really are. There are patients, doctors, insurance companies, hospital procurement and medical technology department. Often the argumentation for new medical devices is that they diagnose more accurately, are less invasive, more accessible or safer for the patient - but all the points individually are not enough to lead someone to a purchasing decision and adaptation of your innovation in the market.

When to Build, Buy, Partner, or Invest: Navigating MedTech Innovation

vincent@kapsly.com (Vincent Irrling) — Mon, 18 Nov 2024 12:49:39 GMT

In today's fast-paced tech world, MedTech corporates must innovate to stay on top of the S-Curve — or, even better, to kickstart the next one. This concept, influenced by Schumpeter and developed by McKinsey, highlights the need for innovation while you still have a strong market share and healthy margins. With innovation cycles getting shorter and new technologies like AI and quantum computing accelerating these trends, it's evident that many large MedTech companies need to look beyond their R&D departments to keep their edge.

Winning the HealthTech Race: The Power of Competitor Analysis

vincent@kapsly.com (Vincent Irrling) — Mon, 14 Oct 2024 12:32:01 GMT

When it comes to startups, the quality of competitor analysis can vary significantly. More often than not, it tends to lean towards the lower end. However, a thorough and well-executed competitor analysis brings immense benefits and is crucial for convincing investors that your solution stands out in the market.

Most Relevant MBA Tools

vincent@kapsly.com (Vincent Irrling) — Mon, 26 Aug 2024 09:45:00 GMT

Typically MBA programs are not designed to create startup founders but to forge the next generation of top management for large corporations. Hence, in this article I do not want to list the obvious startup frameworks, like the Lean methodology Build-Measure-Learn or the Business Model Canvas that rather made it from the startup world into the MBA programs. I want to share more traditional tools that I learned during the HSG MBA program, which I believe every (HealthTech) startup founder should know.

6 Tips to Overcome Commercial Challenges in HealthTech Startups

vincent@kapsly.com (Vincent Irrling) — Tue, 20 Aug 2024 13:47:54 GMT

In our previous blog, we explored the five most common reasons why HealthTech startups often struggle more with commercial activities than other startups. Now, we turn our attention to actionable strategies that can help you overcome these commercial challenges. Whether you're a startup founder or part of a growing team, these tips will offer valuable insights to help you navigate the complex HealthTech landscape.

Biggest Hurdles to HealthTech Commercialisation Success

vincent@kapsly.com (Vincent Irrling) — Tue, 20 Aug 2024 13:27:34 GMT

In the fast-paced and dynamic world of HealthTech, only one in five startups possesses the necessary commercial expertise within their team. Founders, often brilliant inventors, may lack the business acumen required for successful commercialisation. This underestimation of the commercialisation process, combined with an undue focus on product development, poses significant challenges. But why does this become a problem for so many HealthTech startups?

Venture Clienting: A Catalyst for Medtech Innovation

vincent@kapsly.com (Vincent Irrling) — Sat, 18 May 2024 17:56:00 GMT

In the fast-paced world of Medtech, staying ahead of the curve isn't just an advantage—it's a necessity. As traditional models of innovation struggle to keep pace with the speed of technological advancement, a new approach is gaining traction: venture clienting. This model, eschewing the complexities of equity investments and acquisitions, instead positions large corporations as clients of innovative startups.

It's an approach that promises to reshape the landscape of corporate innovation, particularly in the Medtech sector.

The Power of Peer-to-Peer Support: Unleashing Entrepreneurial Potential

vincent@kapsly.com (Vincent Irrling) — Thu, 16 May 2024 17:47:57 GMT

Entrepreneurship is a journey fraught with challenges, uncertainties, and countless decisions to be made. For founders navigating the complex terrain of startup life, finding the right support system can be a game-changer. While traditional mentorship and coaching have their place, a growing movement in the startup ecosystem is recognizing the immense value of peer-to-peer support networks. In this article, we'll explore why moderated peer-to-peer group meetings are emerging as a powerful resource for entrepreneurs and how they can accelerate startup success.

Adapting to the EU Clinical Trials Information System (CTIS) Implementation

KAPSLY — Wed, 28 Feb 2024 19:37:49 GMT

Research Professionals (RP) is a leading GCP compliant CRO based in Hungary (EU Member) with operations in Poland, Czechia, Romania, and Bulgaria, serving customers from across Europe and the globe.