Kill Your Company (and Stay Relevant Long-Term)
"Kill Your Company" is a workshop where a leadership team deliberately imagines how a competitor, or an entirely new kind of player, could put their business under real threat, then uses that threat to decide where they actually need to innovate.
Most industrial SMEs and hidden champions hold a strong, profitable position in a narrow niche. That's exactly what makes it easy to stop asking how it could end. A glass manufacturer supplying lab equipment isn't losing sleep over AI disruption, and doesn't need to be. But the underlying risk, not seeing a real threat coming until it's too late, applies to them just as much as to any tech company. That's what this workshop is for: not predicting the future, but pressure-testing the present.
This article walks through how we run the "Kill Your Company" workshop, and how leaders can take it further to build a habit of looking outside the company for innovation, including through venture clienting.
